What Money Can Buy
We like to get to know our staff, so one day we asked them a question:
“If money were no object, what would you do?”
At the time, we expected dozens of different answers. After all, there are musicians, dancers, and singers on our team. There are master chefs and charity givers. Given the freedom to do whatever they wanted, no two responses should have been alike. But time and time again, our staff responded the same way, expressing the same desire. What did they say?
They said they wanted to travel.
Stephanie would start in the Netherlands, where she has family, and work her way around Europe. She’d probably run into Sharif in Croatia, who loves the waterfalls there. Allison wants to drink coffee in Italy, and dozens answered just like Sabrina, who says that if money were no object, she would simply “travel the world.”
The desire to see our beautiful planet is almost universal. There’s something about the human spirit that craves to explore and understand the world around us. Feed from any responsibility, it seems like we’d all love to just buy that next ticket and broaden our horizons. In some way, everyone understands what Twain once wrote:
“Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.”
Travel, of course, is not easy for everyone. But the spirit of that travel, of broadening our horizons, of trying new ways of life and experiencing new cultures, is something we cultivate here at home. When we built the Brimstone restaurants, we wanted to create a cuisine that embraced and combined our unique and colorful cultures. We wanted to create a place where people could meet and broaden their horizons. We wanted, in short, to expand the lives of our customers.
Lofty talk for a restaurant? Sure. But that doesn’t make it less true. When someone comes into our establishment we want to encourage them to keep broadening their horizons, to stay hungry for the next, beautiful thing. In our eyes, beauty is all around us. It just requires the courage – or some gentle nudging – to get up and find it.